The idea of Lanugo was born in Miami in the year 2011, while one of our founders Carla Curiel, was pregnant with her twins girls, Adriana & Emilia. Carla, who is Dominican, had moved permanently to the United States 5 years before when she married “su media naraja,” Roberto Castro. She always assumed that she would raise her kids in her hometown Santo Domingo with the same values, culture and traditions that she grew up with pero como dice su abuela, “el hombre propone y Dios dispone.”
While pregnant, Carla started constantly wondering how she would pass on some of her culture to her girls, and in one of her many baby-focused shopping sprees, she realized the need for for high-quality design kid-oriented products in Spanish that highlight the richness of our Hispanic culture and support Mamás like her that understand the challenges of raising nuestros hijos bilingues, and who see the value of passing on ‘nuestros valores.’
Having her entrepreneurship degree from Babson College, Carla, along with her husband Roberto, a business graduate from Northeastern University, who has successfully started other ventures, pusieron “manos a la obra.” After recruiting a great team that believed in Lanugo just as much as they did, the simple idea of a Hispanic-oriented apparel line for kids grew into El Mundo Lanugo, a fictional Latino-inspired world, with a well-developed storyline, for children that keeps growing every day.
Through fun, light-hearted, and some religious sayings and designs, the Lanugo world and characters highlight different culture traits and traditions such as nuestros dichos y refranes, food, music, culture, and even our positive stereotypes like the protective Mamá Latina or the charming Latin gentleman, which make the Latin culture so encantadora, vivid and rich.
We truly aim que Lanugo le caiga como “anillo al dedo” a esas Mamás Latinas who feel that simply learning the Spanish language is not enough for their kids, and actively seek ways to teach them traditions that embrace their lifestyle and beliefs.
Y Colorín, Colorado, este cuento está comenzando…
Lanugo, derived from the Latin word “lana,” is the coat of delicate downy hairs, that covers a newborn infant for protection and warmth within the womb. Latina moms are known for, and usually stereotyped as, being over-protective and over-loving mamás, so the word Lanugo portrays perfectly those innate “Mamá Patas” characteristics of the Mamá Latinas: warm, cuddly and protective.